Build an online presence for your business with web marketing. Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it’s yours for the taking. Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.
“I highly recommend this book! It is a must-read for any business wanting to learn from the very best marketers in the world how to succeed online” – Jack Canfield, Author of Success Principles and Chicken Soup For The Soul. “The Definitive Online Marketing Book! Every chapter is a treasury of high-impact strategies and tactics from the very best marketers on the Internet.” – Jay Conrad Levinson, Author of Guerrilla Marketing, the best-selling marketing series in history. “Internet marketing offers a whole new world of sales opportunities that have never before existed. This book shows you how to maximize your sales and profitability in this exciting medium.” – Brian Tracy, Author of The Psychology of Selling. “You’ll be surprised at the dozens of battle-tested strategies Mitch has extracted from the world’s top online marketing superstars. …
Conquer the online marketplace with this new version of a bestseller! Whether you’ve thought of starting an online business or you’re already selling online, this update to a bestseller presents invaluable advice for getting–and keeping–online customers. Covering everything from creating a business plan and building a customer-friendly site to marketing with Facebook and Twitter, this fun and friendly guide features eleven minibooks that cover online business basics, legal and accounting matters, website design, online and operating issues, Internet security, techniques for boosting sales, storefront selling, fundraising sites, niche e-commerce, and more. Discover why “online entrepreneurship” means more than just building a website. Starting an Online Business All-in-One For Dummies breaks down everything the budding entrepreneur needs to know to be successful online and keep your customers coming back for more.
Add the Internet to Your Marketing Arsenal-Guerrilla Style!. The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon – the Internet. Learn how to use the internet Guerrilla style.