This book explains fundamentals of Internet marketing programs and the options available to business leaders and marketing managers. You will learn the basic operation, options and successful techniques for email marketing, banner advertising, affiliate promotion, adword marketing, search engine optimization, mobile advertising, blogging, podcasting and other online marketing programs.
A Practical Guide to Affiliate Marketing was written to be an indispensable handbook for all affiliate managers and merchants, alike. In addition to providing concrete, practical answers to common (as well as not-so-common) questions, the book gives usable ideas on promoting affiliate programs, along with ways to keep affiliates motivated. This guide presents the author’s information in a logical, convenient format.
Affiliate marketing is hot; here’s how to get your program going. Nearly every retailer in the Internet Retailers’ Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.
How to Start Your Online Affiliate Store is an Internet marketer’s step-by-step guide to starting an online business. It shows how to set up money-making online storefronts without complicated merchant accounts, inventories and product shipping. With years of Internet marketing experience behind him, the author offers clear and concise instructions that lead to the creation of an online presence. He shows that anyone can start making money online, but first you must have that intention. The methods described in this book are based on solid business models not Get-Rich-Quick schemes.
The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing…
Affiliate marketing is now viewed as a key component of a company’s online marketing strategy….. In this new book you will learn how to master the art and science behind affiliate marketing in a matter of hours. …. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, setup and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud…. You will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement affiliate marketing, optimizing your Web site for maximum search engine effectiveness, developing a cost-effective marketing campaign, and ultimately earning enormous profits, this book is for you.